Tourism is the world’s second largest industry yet the Waterberg has lagged behind in marketing its outstanding attractions. Newly formed Waterberg Tourism’s launch kicked-off with a bang on Thursday July 25th at The Farmers’ Hall. Mayor Marlene van Staden who instigated the formation of the organisation opened proceedings followed by Ken Maud who had run with the idea. Ken has formed a great team to drive this much needed and essential resource and local operators, from 5 star lodges to small b&bs, have ﬂooded in to support it. The new ofﬁce opened the next day in the Zeederberg Centre and is already attracting visitors eager for information. This dynamic initiative will beneﬁt every Waterberger.